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DESIGN STRATEGY
The work to reaching
delightful experiences.
ROADMAP
What is success, and what are our objectives?
Direction
Where are we going?
Roadmap
Now, next and later
Experience vision
A future success
VALUE
What is our value proposition to our users?
The people we help
Adding value
Problems we solve
Active user needs
New opportunities
Latent user needs
BUSINESS
How will it generate business value in return?
Reduce costs
Save money
Increase revenue
Willingness to pay
Shareholder value
Sustainability
BASELINE
What do we know about the current experience?
Complexity
Core experience
Value
Missed expectations
USER JOURNEY
Areas of frustration set the baseline.
Frustration
Missed expectations
UX OUTCOME
How will we improve users' lives if we do a great job?
Delightful
Exceed expecations
Frustration
Remove friction
PROBLEMS
What prevents users from having the experience we aim for?
Complexity
Frustration
Underserved needs
Missed expectations
SOLUTIONS
What solution will help us to achieve the desired UX outcome?
Increased
User value
Solving
Active or latent needs
