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The right content,
at the right moment.
Spotify
Senior Product Designer
The role
As a product designer at Spotify, I led the design phases for the content curation platform. Our objectives were to improve the workflow, make it more efficient, and discover new tools for music editors' everyday tasks.
Successful efforts resulted in a more effective curation tool for music editors, leading to a more personalized and relevant experience for Spotify users, and increased DAU and MAU over time.
The role
As a product designer at Spotify, I led the design phases for the content curation platform. Our objectives were to improve the workflow, make it more efficient, and discover new tools for music editors' everyday tasks.
Successful efforts resulted in a more effective curation tool for music editors, leading to a more personalized and relevant experience for Spotify users, and increased DAU and MAU over time.
The role
As a product designer at Spotify, I led the design phases for the content curation platform. Our objectives were to improve the workflow, make it more efficient, and discover new tools for music editors' everyday tasks.
Successful efforts resulted in a more effective curation tool for music editors, leading to a more personalized and relevant experience for Spotify users, and increased DAU and MAU over time.
Objectives
Moments
Content Experience
Increase
DAU/MAU
Curation
Platform
Discovery
Design sprints
Collaborate
Music Editors
Enhance
Workflow
Intents
Research
Collaborate and understand music editors' current experience, daily workflow, and active needs.
Content curation
Discover a new way for music editors to ingest new content, tag it with metadata, and search, browse, and preview content.
Editorial
Discover new ways to curate and maintain playlists, artists, albums, and releases.
Research
Collaborate and understand music editors' current experience, daily workflow, and active needs.
Content curation
Discover a new way for music editors to ingest new content, tag it with metadata, and search, browse, and preview content.
Editorial
Discover new ways to curate and maintain playlists, artists, albums, and releases.
Research
Collaborate and understand music editors' current experience, daily workflow, and active needs.
Content curation
Discover a new way for music editors to ingest new content, tag it with metadata, and search, browse, and preview content.
Editorial
Discover new ways to curate and maintain playlists, artists, albums, and releases.
Achievements
A better workflow
With a holistic approach to understanding editors' active and latent needs, we could provide them with more improved tools, resulting in editors receiving a better understanding of their editorial programming's effect on the end consumer.
Collaboration
Working closely with the music editors gave us the ability to iterate fast. We prototyped multiple concepts and let editors be involved in the process. We quickly impacted their daily work, positively affecting the end consumer with more personalized and relevant content.
A better workflow
With a holistic approach to understanding editors' active and latent needs, we could provide them with more improved tools, resulting in editors receiving a better understanding of their editorial programming's effect on the end consumer.
Collaboration
Working closely with the music editors gave us the ability to iterate fast. We prototyped multiple concepts and let editors be involved in the process. We quickly impacted their daily work, positively affecting the end consumer with more personalized and relevant content.
Work
Next case
Take a look at the work from Qapital
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Take a look at the work from Qapital
